Every new food idea begins with a simple question.
For MinuteSoups, that question was:
“Can traditional herbs be made easier to enjoy in today’s busy lifestyle?”
This idea led to the creation of MinuteSoups—an innovative dip soup startup in India offering real herbs and traditional spices packed inside 100% cotton dip bags.
Now, the MinuteSoups journey is coming soon to the Hustloop Podcast.
A New Way to Enjoy Soup
MinuteSoups is not a conventional soup powder.
Place one cotton dip bag in a cup, pour approximately 120 ml of hot water, dip and steep for about one minute.
Then remove the bag and enjoy a light herbal soup.
Steeped like tea. Enjoyed like soup.
Building a New Product Category
Introducing a new concept is exciting, but it also brings challenges.
Customers already understand tea bags and instant soup powder. However, dip soup is a completely different experience. MinuteSoups must first show people how the product works and why it is useful.
The journey includes:
- Developing suitable herbal flavours
- Creating a balanced savoury taste
- Selecting 100% cotton dip bags
- Designing convenient packaging
- Educating customers about dip soup
- Building trust in a new food category
The Story Behind Every Cup
MinuteSoups brings familiar ingredients such as Moringa, Amla, Curry Leaves, Hibiscus, Blue Pea and Balloon Vine into a convenient modern format.
The goal is simple: make traditional herbs easier to enjoy at home, at work or while travelling.
During the Hustloop Podcast, the MinuteSoups team will share more about the original idea, product-development journey, business challenges and vision for the future.
Coming Soon
The MinuteSoups × Hustloop Podcast is coming soon.
Stay connected to hear the story behind the cup and discover how a simple dip bag is introducing a new way to enjoy herbal soup.
Dip. Steep. Sip.